Beautology Brands is growing. The boutique, Chicago-based premium hair care company that develops and markets the Charles Worthington London and Chemistry Salon Labs hair care collections has announced the addition of Daisy Fuentes Style Pro to its product line-up.  Stuart Straus, chief executive officer and president of Beautology Brands who founded the company in 2006, is thrilled about the launch.
 
“Daisy Fuentes Style Pro is for a multicultural consumer looking for a true  luxurious beauty brand without harsh sulfates or unhealthy parabens” says Straus.  He adds, “Daisy has and continues to play an integral role in every aspect of the brand from formulations to packaging to advertising.  She has a wealth of knowledge to share from her years of hands-on experience with the world’s top beauty and fashion experts.” 

The paraben and sulfate-free nine SKU line-up includes Smooth & Straight Conditioner and Shampoo; Curls & Waves Shampoo, Conditioner and Mousse; Ultra Deep Conditioner; All Day Hair Spray; Straightening Blow Dry Flat Iron Finishing Spray, and High Shine Finishing Spray (Daisy’s favorite).  Distribution will include Walgreens, Rite Aid and other fine grocery and drug stores with SKUs ranging in price from $7.99-$9.99.